Marketing for Newbie Coaches

Create a strong foundation for long-term success.

If you are new or even new-er to the coaching industry (1st few years), you've noticed that a big part of your business is (or soon will be) marketing. You may have even started taking workshops and reading as many newsletters as you can to glean the latest greatest ways of marketing your coaching business.  This is very smart of you! You'll be on your way to implementing strategies in no time, if you haven't already gotten a jump on it.

However, I do want to warn you of one thing.  Information Overload. Have you discovered this yet? It's when you have so much information floating around in your brain, that it's hard to figure out where to start. Symptoms include:

  • Lack of passion.
  • Lack of willpower to sit down and do any marketing.
  • Loss of clients because of inconsistent marketing.
  • You know your supposed to be marketing, but you're not comfortable with any of the options.
  • Constant reviewing of information before taking action on the next marketing task.
  • You sit with ideas for months without moving on them.
  • Fear that you just won't follow through like you're supposed to.
  • Wondering if marketing is even something you can do.

Does any of this sound familiar? Ok, so maybe you're not there yet. Do you have that "I didn't get into this business to be a marketer" statement running through your head yet? If so, you're definitely heading in this direction.

Way too many new coaches get baffled, stymied and off track quickly with their marketing because they are constantly digesting marketing information. It's unnecessary!

There is a way to break through, find exactly what you need and put it into practice the right way.

Schedule a "Get To Know You Session" so I can help you discover how to ease your marketing confusion. Click the button below to get your 45 minutes.


There are a few things you need though, before you can break through. 

You need a solid marketing foundation to build on that matches the income you want to make and the lifestyle you want to have.  Then you can choose strategies that fit for you and throw the rest away.

You need to figure out who you are going to work with, so you can choose strategies that they will see and respond to.

You need to know how to talk about your business in a way that stands out, so clients choose you over all the other coaches they have looked at.

You can:

  • Create a marketing plan that allows you the lifestyle you desire while building your business.
  • Be a successful marketer without selling your soul.
  • Effectively implement marketing strategies AND reduce the amount of time you spend on it.
  • Go through each day knowing that your great work is getting out into the world and you get to wholly be yourself in the process.
  • Create ease with marketing.
  • Utilize what makes you unique to attract the clients who are ready to work with you.
  • Create a financial plan that will show you exactly what it's going to take to get to your dream income.

You can have your income and your lifestyle too.

The private (1:1), 90 minute session programs below will help you get all of that and more!  In the process you get to learn to trust your own unique way of being in and doing marketing.

There's a reason my clients and colleagues refer to me as the UNguru. 

These programs are not your typical "this is how you do it" program.

In fact, I'm going to assume you are smart enough to find out how marketing strategies work and what makes them effective.  There are a million marketing gurus out there who do that work.  Instead, I am going to work with you very closely to find your unique formula for marketing success and trust in it. 

We're going to use:

  • your values
  • your previous experience
  • what you know
  • your dreams

to create a marketing and business plan where the doing comes easy and can morph with you as you grow your business. 

Find out how you can find your unique marketing success formula today with a "Get To Know You Session". Just click the button below

 

Each program builds on the last, so it is recommended that you do them in order starting with "Laying the Groundwork".  Completing all three programs, usually takes 6-8 months (depending on schedules, holidays etc...). 

This is not something you can learn overnight.  You have to dig into who you are and make sure your marketing matches.  As you can imagine, this takes a slow and steady process where you have time to explore, learn and integrate. 

Throughout the entire process you will be improving the quality of every piece of marketing you put out into the world.  You'll get a-ha's, mindshifts, and build confidence in your marketing ability right from the beginning.  At the end of the second program, you'll start to see the fruits of your early marketing work and then you get to build on that to improve those results.  So, by the end of 6 months or so, you'll have a solid marketing and financial plan, a starter marketing message, consistent marketing strategies that will bring in clients and the tools to continually adjust your plan to fit you as the business grows. 

First you need a solid foundation of trusting your uniqueness.

Laying the Groundwork (4 weeks) - This program will help you create a vision for your business that's rooted in trusting your values and honors your lifestyle.  You'll get clear on what kind of marketing strategies work best for you.  You'll also get in the habit of weekly marketing.

You'll get clarity around:

  • Your time commitment to marketing.
  • How to honor what you want from your business AND get your marketing done.
  • What kind of structure/support you're going to need to make it happen.
  • Making the most of every moment you work within your marketing.

You and I will get together for 2-90 minute sessions.  We'll meet virtually one-on-one every other week. You get all this for just $497.

Best suited for coaches who have had a few clients as well as still in coaching school.  All you need is to know you are starting a coaching business and you want it to be successful.

Kristen’s process is relaxed, forward-moving, clear, challenging and fun. It’s been so much easier to take my own advice: “Relax and work from my core.” This process has truly helped me nail what works for me.  I also love having tangible tools to go back to: my personal marking plan and my personal marketing funnel. And when I say “personal” I mean, mine, my way.

-Deni Carruth
Founder, MasterWellnes and MasterKeysCoaching
Executive Wellness and VICTOR Life Coach

Start nailing down what's going to bring you marketing success with a free 45 minute "Get To Know You Session".


Then you build a unique marketing and financial plan.

Building the structure (6 weeks) - In this program I help you continue to root your business in trusting your unique way of being in it.  We'll create a marketing and financial plan for the growth of your business.  We'll layout specific marketing strategies that are going to work best for you.  We'll also lay out financial goals for the next year and then the years following until you reach your dream income.  You'll figure out what structures you need in order to support your lifestyle while reaching your income goals and you'll have tools to help you continually update the plan as your business grows. 

The structures you'll build are:

  • We'll pick a starter niche by determining who is going to be most attracted to what you have to offer at this point in your business.
  • Then we'll start creating an offer structure by building a basic marketing funnel.
  • We'll also create a pricing structure that is commensurate with the amount of income you intend to make for the year.
  • Lastly, we'll incorporate all of this into the amount of time and energy you want to put into your marketing.

You and I will get together for 3-90 minute sessions.  We'll meet virtually one-on-one every other week. You get all of this for just $597*.

*Multiple payment arrangements and bundle discounts available upon request.

Best suited for coaches who have their business started and have been working towards getting a steady stream of clients.

I highly recommend every coach who is not where they hoped to be, work with Kristen. Since working with Kristen, I’m now able to create a plan of action, based on my own personal needs (not some one size fits all system), so that I can stay on target and achieve my desired results. I received such proven results, I’m hiring her again to continue my business growth in the more advanced levels that I am now ready to move on to.

-Rhonda Neely
Marriage and Life Development Strategist

Take the first step towards creating your customized, plan of action with a free 45 minute "Get To Know You Session". Click the button below and fill in the form.


Finally, grow your client base by differentiating on your uniqueness.

Inviting Peeps Into Your Biz (16 weeks) - Once you have laid the groundwork and have a structure to contain your marketing, it's time to start talking about your business with the world.  People are faster to trust when they hear something different and unique.  This program focuses on helping you find a clear, unique way of talking about your business in whatever marketing strategies you have chosen to implement.  This is not your usual, "here's what to say" kind of messaging.  I am a Certified Essential Message™ Facilitator and I use the materials to help pull out of you a natural and differentiated way of talking about your business that comes from who you are.  Part 1 is digging into to your unique value and Part 2 teaches you how to use the message we come up with.

Part 1 - Finding Your Unique Value (8 weeks):

  • We'll create some language, from who you are and the way you talk.
  • We'll figure out what challenges your services solve.
  • You'll walk away with conversation starters that will get people wanting to know more about what you do.
  • You'll have topics and ideas to write about that will grab the attention of your ideal client.
  • You'll discover a personal story that will help clients connect with you and make you the expert on your topic.

You and I will get together for a 1 hour session and then 3-90 minute sessions. We'll meet virtually one-on-one every other week. You get all this for just $697*.

*Multiple payment arrangements and bundle discounts available upon request.


Part 2 - Putting Your Message Into the World (8 weeks):

  • You'll find ways you are different from your competitors.
  • You'll learn how to collect testimonials that support your message.
  • You'll have a process for marketing research that can also be used for sales calls.
  • You'll have a 1 page sales letter based on your marketing message.
  • You'll solidify your easy to remember positioning statement.  Easy because it may have format, but it uses all the language we've created from your uniqueness.
  • You'll have a written document you can pass on to anyone who works with your message (your team, copywriter etc...) as you grow your business. 

You and I will get together for 4-90 minute sessions. We'll meet virtually one-on-one every other week. You get all this for just $697*.

*Multiple payment arrangements and bundle discounts available upon request.

Best suited for coaches who have been talking about their business and have been working with paying clients for a minimum of 6 months.

Kristen drove to the core of what I do and kept me on track. In the end I was surprised and excited to have a new message angle that gets to the essence of what I really do AND differentiates me. If you are confused about where you fit in the marketplace, I highly recommend Kristen. She provides a thorough process and a rich experience. Kristen has a great presence with a bright, fantastic energy that keeps this process fun and engaging. At the same time she has a sharp level of listening for the core elements. It would be difficult to run this process without that. She is there to hold the container and interpret the messaging.  Kristen can help you get clarity around your message and get it out into the world.

Mary Allen, America's Inner Peace Coach
http://www.lifecoachmary.com

Discover the message angle that gets to the essence of what you do and differentiates your services. Your first step is sign up for a free 45 minute "Get To Know You Session". Click the button below and fill in the form to schedule in.


VIP Days

If you prefer to move fast, and you've had clients for 6 months or more, a VIP Day would be a great option for you.  VIP Days are offered Virtually and In-Person.  You will get all the material, education and a bunch of coaching up front.  Then you will go back to your office to implement.  Not only that, you get 3 months of follow-up coaching (included in the cost) because I refuse to let you put the work away and gather dust. I'll be by your side to coach you through the sticking points and brainstorm with you to adjust the plans. 

Virtual VIP Day

We will meet by Skype or phone. You can relax in your own office/home while we do our work.  No travel necessary.  We will meet for a brief assessment before your scheduled day so we can determine what needs to be covered in that day.  On your Virtual VIP Day we'll meet 3 times for 2 hours each.  We'll Work through the material and I'll do some coaching on each call.  You'll be expected to do some work between sessions, we'll come back, assess and move forward.  Your Virtual VIP Day includes 3 months of follow-up coaching so that you actually do something with what you get out of this day.

In-Person VIP Day

We will meet in the Dayton, Ohio area.  A conference room, lunch, dinner and snacks throughout the day are included in your cost.  We will start mid-morning (so you can fly in that morning if you choose) and run 8-9 hours (not including time for dinner).  This day is all about you.  You drive what we cover.  You choose what goals you want to set for the day and then we get started.  We'll relax during breaks, then we'll buckle down and get a lot of work done the rest of the time.  You could walk away with a new one year marketing calendar and a full marketing plan.  You could end up putting together a financial plan that takes into account your dream income and lifestyle.  Many even leave with a marketing message that can be implemented into their existing marketing right away.  The world is your oyster.  What do you want?  Let's get it for you!  Your In-Person VIP Day also includes 3 months of follow-up coaching so that you actually do something with what you've accomplished.  I'm not going to let you get back to your office and sit on it!  That's not my style. 

If you're ready to move forward with your business fast, click the button below to request a "Get To Know You Session".

 

You have my personal guarantee that you will be 100% satisfied with the results of this program.  I know marketing will start to become easier right away!  If, by chance, you are not completely satisfied at the end of our second session (or the first 2 hours of a Virtual VIP Day) you may request a full refund.

Are you ready to commit to building a strong marketing foundation at the beginning of your business?  Then it's time to take action and register for one of these programs.  Fill in the form below and we'll schedule a call to get started.  If you're still not sure, then ask for a "Get To Know You Session" and we'll go from there.  Either way, I look forward to speaking with you. 

Kristen Beireis
Trust Marketing Expert and President
Coaches' Marketing Source