Have you noticed all the things you used to know and use for
marketing are different today? Several years ago, it all
worked perfectly and kept bringing you clients, but it's just
not working like it used to. You're having to spend more
time marketing, more money to get things done, and you're tired
of working so hard to make marketing pay off. In fact,
it's very likely you've been been listening to what others say
you need to do to market your business. In the process,
your doing all that work and your energy is drained by the time
you get on the phone with a potential client. The bad
part? They can
feel that and it's a big trust-killer!
So, when did you stop listening to
yourself?
Your job is to be the coach. You may have a
team helping you. You probably even have a coach who helps
you make the most of your business. That's great, but you
need to figure out how to amplify your results by using your
unique way of "being" and "doing" in your
business. When does your business become your
business? When do you stop relying on other people to tell
you what you need to do? It's time to stop running from
guru to guru, changing up your philosophies and waiting for
someone else to decide what's best for your business.
Especially if any of the following are true for you.
Do you?
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Run around like a chicken with your head cut off doing
marketing campaign after marketing campaign?
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Struggle to get the profits you feel you deserve
even though you are
sacrificing personal and/or family time to get those
campaigns out the door?
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Lose money changing
things mid-stream because someone said you "had to"?
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Get that sinking feeling after a launch because it just
didn't go as planned even though you did everything "right"?
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Are you losing money every year guru chasing,
looking for the "magic bullet" that's going to make your
business take off? |
Every single one of these costs you time, energy
and money. Can you afford to keep this going? These
are all symptoms of marketing Tornados which stem from relying
on sources outside of you long after you need them.
That’s where I come in. Hi, I'm Kristen Beireis
and I am the Unguru! I realize that's not a real word, but
I use this term because I don't have a blueprint, mind map, or
system for you to follow. I bet you've studied with
several gurus who have those and you've learned a lot in the
process. However, it's time to stop paying for things that
worked for other people and start creating what works for you.
There is no handbook for that. If you're not getting the
results you want from your marketing, then you need to rework
the way you do marketing to honor your unique way of doing it.
You need someone who can draw that out of you and help you find
the best way to implement it.
You know
the next level of business demands transparent marketing
strategies and high quality relationship building. It requires
allowing and trusting yourself to "be" the person you
want to be in your marketing. But more importantly it
demands that you deliver consistency, authenticity and
integrity. I call that trust marketing. I
believe the foundation for all solid relationships is
trust and it starts in you.
People won't trust
you until you trust yourself.
My trust-building process starts
with establishing a way of working in your marketing built on
your desires, dreams and who you are. If you trust
in your uniqueness, then others will trust you too.
Once we've built the foundation, then you'll have the space to
dig in and find your authentic differentiation. All of
this leads into creating a marketing message (answering the
question "What do you do?") that quickly creates a sense
of trust because it's rooted in who you are as a
business owner, human being and professional.
I then follow up with solutions that help you
integrate your new way of marketing and talking about your
business. And while I'm happy to leave you to do all this
on your own, many of my clients love
how much easier it is to do marketing with my help.
You need a new way of being in your marketing and talking about your business that comes
from who you are.
I will help you incorporate trust in your own
uniqueness and external trust-building
strategies into your marketing. In return you will experience a higher
level of confidence in your business, knowing the marketing you
put out into the world is in integrity with who you are as
a person. You'll also shorten your sales cycle, revitalize your
marketing efforts and attract more clients who say "Yes, that's
exactly what I've been looking for." and act fast.
You can build trust through marketing. In fact, you must.
Ready to get started?
Start with a Marketing Detox.
You can't continue to wear yourself out with
marketing. Keep your marketing running, save some cash and
restore your sanity.
Kristen Beireis
Trust Marketing Expert and President
Coaches' Marketing Source
You've worked hard to create the kind of success you have already
experienced and you know you are ready for the next level.
You can feel it like a giant magnet pulling you forward.
It's very likely you are moving into the big leagues and the game is played
differently here. These potential clients are more
discerning and demanding. They seek out the best of the
best and can smell a "wannabe" from a mile away.
