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It's all about building trust!
Hi,
I'm Kristen Beireis, the Trust Marketing
Expert and a
Life Enthusiast.
I'm here to put
your marketing to the test in order to create a foundation of
trust with clients who are chomping at the bit to buy your
services. Even the most skeptical ones. Keep reading
to find out how I became a life long expert in trust building.
At a very
early age, I was taught not to trust anyone with private
information about my family.
As a result, I created tests to run people through before
they became my friend.
Yes, I said tests. Plural. I
had a whole string of them. Could they keep a secret?
Were they judgmental? Were their parents snoopers?
Those questions and more had to be answered before you could be
my friend.
I also did research and looked for clues that might point to
whether my potential friends were trustworthy or not. It
doesn't sound very Life Enthusiast-like does it?
In adulthood, I've come to realize
that the world is not out to get me. In fact, most
people couldn't care less what goes on in my life. Judgments
and stories only matter when it comes to those close to me.
I'm going to be who I'm going to be and everyone else can deal.
So, I've let go of a lot of that fear over time. Working
with my coach has helped tremendously. This allows me to
be enthusiastic about life, enjoy it and share more with the
world.
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DISCLAIMER: In the interest of full
disclosure, some links on this page will direct to the websites
for the programs I recommend and/or have participated in.
I highly recommend these programs, because they have helped me
tremendously. If you click through and purchase, I will
likely be paid an affiliate fee in return. I am required to
inform you of this, but regardless of whether I get a fee or
not, I would still refer you to these programs.
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Okay, okay,
I'll admit, I'm still a tiny bit over skeptical in places.
Including purchasing services online. Only once have I
attended a free call where I actually purchased something
afterwards. I spent 2 weeks doing research and testing
before I actually put my money down too. My experience
being overly skeptical has led me to a
place where I can now use it for the greater good. How
many sales pages have you looked at where you wondered if the
promises were "too good to be true"? Yeah, me too!!
It can kill a page and cause people to click away fast.
That's why I take a look at marketing materials and rip them to
shreds. Looking from that overly skeptical, fear-based
place I can test marketing and find all the little places where
the trust factor is missing. No one else is going to see
all those little itty bitty things that lose trust, like I do.
Best of all my clients don't have to work so hard to build that
trust once potential clients get on the phone.
I've been
a techie geek since 1991 and a marketer since 2000.
During college I spent a lot of time
on the computer. Internet wasn't a household option at the
time but it was cheap communication for me and my boyfriend (now
husband) since we were 2 hours away from each other.
Nothing against the IT guys, but they didn't seem able to help
much because the technology was so new. So I learned a lot
about fixing e-mail, chat, and internet issues on the fly.
It was always fun too! For some reason I'm addicted to
internet technology.
Although, I have a Bachelor of Music
in Education (Voice), I have spent most of my post-college life
doing marketing. I marketed myself online and offline
as a Professional Singer/Actress in NYC for 6 years. To
make ends meet, my husband and I ran an online retail store back in
the early days (when shopping carts were a program you bought in
a box at the store). I also worked for temporary agencies as an
Administrative Assistant, Office Manager, Secretary or whatever
else they had for me. I worked for a lot of different
businesses, but always went in trying to find the best way to
improve the work I was doing. I know, I'm a geek that way.
I woke
up and fell in love with the coaching industry.
While an Actress living with my
husband in New
Jersey (about 10 blocks from crack house row) I realized I
wasn't living the life I really wanted. I knew something had to
change but had NO IDEA what those changes might be and how I
might go about them. So I hired a Life Coach. Through the
amazing process of coaching I decided to leave my acting career
behind. Then my husband and I moved back home to Ohio and
settled in for a new amazing life.
Through the experience of working with
my coach, I fell in love with the
process of coaching. I also fell in love with the people
who help others change their lives in big ways. That's when I knew I had to move my
career into an industry that included this work . January 2006,
I chose to open my second business, helping
personal transformation professionals execute their marketing.
More
learning and growing.
After my experience working with a
coach, I knew I had to drink some of that water. So I
went through the CTI (The Coaches Training
Institute) core training. I learned some great skills
in that training. I immediately incorporated coaching skills into the
work I did with my clients. Wow! That completely
changed the types of relationships I had with clients.
Then I suddenly
realized I had no idea what I, Kristen Beireis, brought to
the table. I knew I had an expertise that was useful to my
clients, their marketing accomplishments were proof of that. I just didn't know
what to call that expertise or how to describe it. I also
knew as a consultant (with a coaching style), I wasn't
going to get very far without standing out in the marketing
world. So, I went in search of my differentiation and a
new marketing message. I jumped into a program called
the
Essential Message. While I was at it, I
chose to get certified so I could help my clients
do the same.
After that training,
I had all sorts of ideas on what I could do with groups.
In an effort to make sure the group work I did was successful
for my clients, I decided to become a Certified Group Coach
through
Group Coaching Mastery. This brought me full
circle back to my CTI training and took it another level to help
me use those skills with more than one person at a time.
It has deepened my own learning and helped me to create more
thorough programs that drive results.
It's all
about trust!
Through my Essential
Message training and exploration, our
teacher (Michel Neray) pointed out my fascination with trust.
It was like a world completely opened up to me! Yes!
That's what I'm all about. Everything I had ever done (I
mean EVERYTHING) in my business could be traced back to helping
coaches earn the trust of their potential clients.
Here I am today. I'm using my
skepticisms, my testing processes, my marketing experience, and
my education to help others. It's time personal transformation
professionals step up, step out, own their unique talents, and
use them to change the world for the
greater good. I believe every individual on this planet should have a
professional, like you, working with them.
It is my mission to bring
peace to this world through helping others find their own inner
peace.
I do that by exposing more people to the possibilities
my clients offer and I love it!!
I love my work and I love my life in Ohio where I live far from
crack house row in a home I love. I see my husband more
than I ever did as an Actress. Together we enjoy playing
board and card games with friends. We share time with our
families and once a year, have a big BBQ at our house where
food, fun and laughter abound. This is the life I
have always dreamed of. I'm always learning, growing, and
I enjoy every minute that I can in life. Now that
is very Life Enthusiast-like!
Find out if
Coaches' Marketing Source is a good fit for you!
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Create a great day!
Singer/Actress
Trust Marketing Expert
Trained Life Coach
Certified Group Coach
Essential Message Certified
Connect with me:
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Start building trust fast with an authentic marketing message, click
here.
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