Tired, exhausted and fed up
Maybe it's time for a
Yup, that's what I said. Detox. You have been taking in any marketing
information you can since the day you started your business. Every
time your business isnít going the way you want it to, you immediately go
for a marketing fix!! Iíll just do more marketing!!! Itís your reset
button every time. And every time you land back at being exhausted and
fried because you got swept up in a
You've been learning, absorbing and hiring professionals
to help you determine the best course of action for your business.
If you are experiencing marketing tornados, then you have become a
marketing junkie. I know, you never thought that could be possible!
In the beginning you didn't know much at all about marketing, so you had
to learn everything you could.
Hey, guess what...you've learned a lot! You're still
learning and you're still listening to what those around you say is the
best for you.
That's the problem. Marketing tornados are born when you stop
choosing marketing for yourself.
When was the last time you planned a marketing campaign around a
When was the last time you took a vacation without your computer?
When was the last time you trusted your own judgment enough to not call
and check in with a colleague or marketing expert...just to make sure you
were doing it "right"?
When was the last time you chose based on what you want vs. what others
said you were "supposed" to do for a successful business?
It's time to detox and get all those foreign ideas out of your head.
It's time to trust your knowledge and intuition. There is a world
where marketing is not the king of growing your business. There is a world
where marketing tornados can be avoided. I want you to start owning your
lifestyle. I want you to take a breather. What would it be like to
ignore what the gurus and coaches said you had to do, so you could catch
your breath and enjoy your business?
The dirty little secret is...
You are a coach. You help others make their own
choices, yet you aren't making your own choices when it comes to
marketing. You help others create space for a full and fulfilling
life/business. However, you are doing what you were told to do, not
what you choose to do. If you
aren't doing the work you expect your clients to do, how can you expect
potential clients to trust you? Remember, people buy from those they
Now, I know you're probably thinking...GREAT! Thanks
for opening my eyes, I'm going to go work on that. After all, you
are a coach and you specialize in this stuff. Here's the challenge
with that. You do need to do marketing. You need to be able to
keep your pipeline filling, but you also need a breather. Do you
know how to do that? Do you know how to slow down? I know you
know how to choose to take a breather, but do you know how to do it in a
way that serves you AND your business? Not only that, you know it's
hard to see those places where you aren't choosing what you want.
You need someone to hold up a mirror. Have you ever created
structures that support you in marketing while having a life? I'm
guessing this is NOT something you specialize in. You need someone
who can help you create structure, boundaries and checks so you can be
fully supported in choosing for yourself.
That's where I come in. Click here to read
my addiction and detox story (and NO, I was not addicted to
alcohol, drugs, gambling or the usual suspects).