Nina
Ham came to me at a transition point. She knew there was a new
group of people she wanted to work with, and a new way to work
with them. She was excited to be going in this new direction,
but wasn’t sure how to talk about it. Below is how the process
worked for her and what she took away after just two sessions of
working together on her marketing message.
“Before I started working with Kristen, I hoped to be able
to identify a way of engaging people in conversation about my
work that would really be a mutually enjoyable conversation
rather than a thinly disguised marketing spiel. I was also
skeptical that I could make headway towards this!
What surprised me most, and also was deeply helpful, was
finding myself in tears over how strongly I felt and believed in
what my work is. Connecting with that depth of commitment in
myself will permanently ground any conversation or marketing
endeavor in 'something I deeply feel/believe', so I can go out
from there knowing it's what I stand for and what I'm here for.
Kristen’s insistence on staying with the initial 'phase'
of a conversation was most valuable to me during this process.
She found ways to make initial connection with potential clients
that are informal but genuine, before diving deep into a sales
conversation with them. Kristen was very skillful at finding
common threads among what I was saying and putting those threads
into everyday language. This is exactly what now allows me to
easily and clearly communicate with others about what I do.”
-Nina Ham
Women's Success Coach
Randi Shuster is a Life Coach who came to Coaches’ Marketing
Source because she didn’t have an easy and authentic way to
explain what she did. This led to Randi avoiding networking
meetings which she knew was important to the growth of her
business. Even with her concerns that the Essential Message program
would be more of the same she experienced with several other
marketing experts, she decided to give it a try. She hoped she’d
at least walk away with the confidence to go out into the world
and market herself in an effective and authentic way.
Through the process, Randi opened herself up to
experimentation and attended several different networking
meetings in the first two weeks. With challenges, support, and
the
exercises provided, Randi was able to gather
valuable information that would directly impact and shape her
new way of marketing.
Over the course of the rest of the program, Randi was
surprised at how much self-exploration was involved. She was
challenged to really look at who she was as a business owner and
a coach. She accepted the challenge, did her homework and
learned she solves a very unique problem (that no one really
talks about) and there are people who are attracted to her
because of it.
In the end, Randi found a group of people she is excited to
work with every day. She has tools and marketing materials that
help her continually hone her marketing message. Through this
experience, Randi has gained insight into her own, unique
capability and how to effectively communicate that to her ideal
client. In Randi's words: I went from
despising networking meetings to attending meetings with the
confidence and skills to market my business clearly.
-Randi Shuster
Powerful You
Life Coach
I
have paid a lot of money for programs that were supposed
to give me clarity about my core message but I always
ended up shutting down because I got too stuck in my own
head. You gave me permission to “not get it wrong”. You
held such a light, fun and easy place that I was able to
stay out of my head this time. You also gave my
positioning statement zing and nailed down new phrases to
use in my marketing that had less jargon. I now have lots
of possibilities instead of the one thing I need to tell
everyone.
Thank you for helping me find a message that
is really suited to my style and will be attractive in the
marketplace.
-Jeanna Gabellini
Masterpeace
Business Coach
