Bring marketing ease to your group of coaches.

“Kristen’s workshop was eye-opening and gave me lots of nuggets to work on.” – Chamber Member

People buy from those they trust, but do you and/or the people in your organization really know “how” to build trust when it comes to marketing your business? There are non-manipulative techniques you can use to find ways of building trust fast, while protecting the credibility and integrity of a business. Most people have no idea what those techniques are. The cost of not having trust in a business can be disastrous. My high energy, informative, interactive talks and workshops are just the thing that can help prevent those mistakes.

Kristen Speaking 2016

Values Marketing: Where who you are meets marketing Success.

Click here for the One Sheet, printable flyer.

The problem with most marketing training is it teaches you that success comes from doing things “right” or “following the plan provided”. That’s great, except that it’s a very external point of view. As coaches, we know that success is more about the internal state than it is about the external doing.

It’s time to go inside and apply who you are to your marketing success. Prior to the session, it's recommended that you take the Core Values Index™ so you know what your top value is. Yes, you read that right. We’re bringing values into the marketing space. Why not? We use values to help our clients create success, don’t we? Here’s what you’ll walk away with:

  • A new definition for who you are as a marketer.
  • A short story you can tell to get the attention of potential clients.
  • A way to build trust and intimacy through marketing.
  • How to ensure you are marketing your business in an ethically responsible way.
  • One personalized, easy-to-follow concept that will successfully drive your marketing actions forward.

It’s time to bring who you are to the marketing table, for greater success.

This program is 90 minutes and it's specifically designed for coaches.  It was presented at the ICF Midwest Regional Conference in 2016 accruing .375 Core Competency CCEU's and 1.125 Resource Development CCEU's.  This session was one of the highest rated sessions at the conference!  Here are just a few comments from those who attended.

"It was nicely chunked and doable for the time frame allotted."

"Informative and useful."

"I was surprised at how beneficial and professional the presentation was. Well prepared speaker."

"Outstanding!"

Marketing Relief Workshop

Coaches struggle with marketing.  It's a chore that has to be done and it gets in the way of doing the work they got into business for.  However, it's a necessary evil that has to be a part of running the business.  So, how do you enjoy your business AND handle the marketing piece?  You put together a plan that matches your values and priorities.  This workshop is specifically designed to help you get a do-able marketing and financial plan together that brings relief to the overwhelmed business brain. 

It's based on the e-workbook Kristen designed called the Marketing Success Roadmap. In this 5 hour workshop you will:

  • Take inventory of what is and is not working in your marketing.Kristen Speaking 2015
  • Clarify your highest value and create a list of just a few marketing strategies that match. 
  • Create a marketing funnel and know what kind of cashflow it's capable of bringing in over the next year.
  • Check in with your priorities outside of marketing and design around them for balance.
  • Understand what's do-able for you in your marketing plan and narrow down your tasks to a small, do-able action list.
  • Walk away with a one page plan that you can look at every day to help you determine what you are going to do in your marketing. 

Differentiation Workshops

The fastest way to build trust is to differentiate based on who you are. These workshops are designed to help each participant find at least one way to start differentiating in marketing. They are great for sales teams, networking organizations and entrepreneur groups.

5 Trust-Killing Mistakes You Don’t Want to Make When Networking (1 hour)

This is an eye-opening exploration of common mistakes many networkers make when they are “selling” or talking about their business. Building trust is hugely important and you need to know where the trust breaks down before you can build it back up. Everyone who attends this workshop will know at least one thing that isn’t working for them and they’ll have at least one area to look, in order to fix it.

Everything Starts With A Conversation (1 hour)

This workshop introduces your group to a new way of starting a conversation in networking situations. Through the interaction in workshop everyone gains insight into what’s going through the minds of others and how specific words/phrases land with others. This workshop ends with a solid way of communicating at your next networking event.

What Drives You Crazy Makes You Great (2-3 hours)

Traditional branding and marketing workshops may be fine for traditional businesses, but when the individual who created the business is also the one driving it forward, or is on the career fast track, you’ve got to dig deeper. That’s why this workshop is unlike anything you’ve ever participated in. This is a hands-on session that will have you mining the inner recesses of your mind to discover the fundamental differentiators that not only make you different, they make you better.

Discovering Your Personal Brand by Digging Through the Five Layers of Differentiation (2-3 hours)

This workshop helps participants explore the often hidden personal motivations behind their success in their lives, business and/or careers. For leaders and staff, it supports personal development and peak performance, and enables participants to actively develop their careers along a ‘best fit’ strategy. For entrepreneurs and business owners, it supports a deliberate brand strategy based on authentic competitive advantage.

Speaking Topics

The 4 Pillars of Trust-Building (30-45 minutes)

These four pillars are the basic foundation for ensuring that you are building trust through your marketing. I cover networking, websites, social networking, and overall marketing organization. There are many little things you can do to build trust throughout your marketing. This talk will get you started.

5 Trust-Killing Mistakes You Don’t Want to Make When Networking (20 minutes)

This is an educational speech that provides information on common mistakes many people make when at networking events. It goes in-depth into the mistakes and then provides ways to avoid these mistakes. Participants walk away with an arsenal of tools that will help them avoid common trust-killing pitfalls. This can also be done as a workshop. See below for more details.

Why Me?

Kristen BeireisMy name is Kristen Beireis; Pronounced “Buy-Rice”. Known as a high energy, very quick thinking women who educates with compassion and solid techniques. My goal for any speaking opportunity is to get participants to walk away with something new. No one leaves empty handed and everyone walks away with a renewed sense of confidence in marketing. I believe good marketing doesn’t start with the client as much as it does the marketer. A person who talks about their business is a marketer and in order to attract the right clients, you have start with what the marketer says, first. Every participant has something unique to share and through each speaking engagement, I want them to gain insight into at least one tiny piece of that. So, if you are looking for interactive workshops where people bond, grow and learn, I’m the speaker for you.

"I highly recommend Kristen. She provides a thorough process and a rich experience. Kristen has a great presence with a bright, fantastic energy that keeps this process fun and engaging. At the same time she has a sharp level of listening for the core elements. It would be difficult to run this process without that." - Mary Allen, Inner Peace Coach

Speaking Tools

Headshot for internet and print

Short Bio

Kristen Beireis is the Trust-Building in Marketing Expert. She helps coaches discover what to do and say in marketing. Her specialty is finding ways for coaches to enjoy marketing, even if it’s something they hate when they first come to her. She’s on a mission to stop the sacrifices so many coaches make, in the name of marketing. With Kristen, it all starts with trusting in who you are, so you can capitalize on your own uniqueness.

Kristen has over 15 years of marketing experience online and offline. She’s a Trained Life Coach, a Certified Essential Message (TM) Facilitator, a Group Coach and Certified Core Values Index Facilitator. Kristen believes life was meant to be enjoyed and that includes marketing. www.coachesmarketingsource.com

Long Bio

Kristen Beireis is the Trust-Building in Marketing Expert. She helps coaches discover what to do and say in marketing. Her specialty is finding ways for coaches to enjoy marketing, even if it’s something they hate when they first come to her. She’s on a mission to stop the sacrifices so many coaches make, in the name of marketing. With Kristen, it all starts with trusting in who you are, so you can capitalize on your own uniqueness.

Kristen Beireis in advocate for the coaching industry and wants to help more coaches get their best message out in the world in a way that will attract the right customers and repel the wrong ones. Kristen has a degree in Education, is a Trained Coach, Certified Essential Message™ Facilitator, a Certified Core Values Index™ Facilitator and a Certified Group Coach. Not only that, as a Singer/Actress she received hands-on real-world marketing experience. Now, she has combined all her talents to help people make more money in a way that serves them. In fact it’s not uncommon for clients to come to her and walk away with more confidence, credibility and cash as well as less stress and overwhelm.

In her spare time, Kristen can be found performing on local community theater stages, singing in the Centerville Community Chorus, hosting game days with her husband and hiking in the local Metroparks. Kristen believes life was meant to be enjoyed and that includes marketing. You can find out more about Kristen and her services at http://www.CoachesMarketingSource.com.

Kristen's Radio/Podcast Appearances

Blazing Women's Entrepreneur Podcast

Profits & Prana Podcast - Kristen talks trust in Marketing


Kristen interviewed about
4 Marketing Myths That Zap Away Trust

Listen to internet radio with
corporatetocreative on Blog Talk Radio

 

Kristen interviewed about
Trust Marketing and Social Media


Listen to internet radio with
US Media on Blog Talk Radio
Kristen interviewed about
Trust Marketing and her journey


Listen to internet radio with
WomenInBusinessRadio on Blog Talk Radio

Book Kristen for your next event

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