Improve your marketing trust factor.

The fastest and most effective way to build trust is to have a marketing message that is unique to you.  You are here because you are wondering what your level of trust building in marketing is.  Good news!  The audit below will help you look at where you are with trust-building and the effectiveness of your marketing message.    Here's what you can do:

1)  Fill in the form below to evaluate how well you are doing with trust building in your marketing (and learn a little about what you need to work on).

2)  Click the "Sign me up!" button to receive our monthly (or so) newsletter. 

3)  Check your e-mail for a confirmation link and click it (or copy/paste it into your browser).

3)  You will then be invited to schedule a "Get To Know You" session with Kristen Beireis, Trust Marketing Expert, so she can help you determine the next step for you to improve your trust factor in marketing. 

Is your marketing message working?

For each of the following, rank how well you feel you are doing. A low score would indicate that you have a long way to go before you can confidently say you’re doing well in this area, while a high score would indicate that everything in this area is going along extremely well, and no improvement is needed. Don’t think too hard about it. You can complete the ranking portion of the assessment in less than one minute!

A) Symptoms & Challenges

You are confident that those on your list are qualified leads who are truly interested in the information you send to them.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

When you send a sales letter to your list, you are confident the response will bring in cash flow.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

You consistently speak to qualified leads that turn into clients.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

You fill your programs and sell your products quickly when you market them.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

The marketing strategies you've been using for a long time are working just as well as they did when you first put them into practice.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

When someone asks "What do you do?" you feel extremely confident about the way you describe your business.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

You are known as an expert in your field (ie: You often get asked for interviews and journalists call you when they're doing a story on your topic.)

Plese select... 1 (not true at all) 2 3 4 5 (100% true)

When you sit down to write marketing, ideas come easily.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

You get a lot of referrals from strategic partners and existing clients.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

Your website, sales literature and marketing materials all present a consistent (and compelling) message.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

Your website, sales literature and marketing materials all have visual branding that is consistent and reflects what you are currently doing in your business.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

You have a marketing calendar with routine marketing strategies that are being implemented consistently.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

B) Core Issues

When you are asked for interviews you are confident in your expertise.

Please select 1 (not true at all) 2 3 4 5 (100% true)

You wholeheartedly believe that the marketing strategies you utilize are honest and consistent with your values.

Please select... 1 (not true at all) 2 4 5 (100% true)

You not only know what results you promise your clients, you also know how you achieve them so well.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

Your online community consistently relates to the messages you put out to them and they tell you so.

Please select... 1 (not true at all) 2 3 4 5 (100% true)

C) Evaluate

Now look over the scores you gave yourself. What stands out in your mind as the key area(s) to improve or focus on? (Answer quickly and be brief.)

Why do you want to improve this/these areas? (Please be specific: either they are creating a bigger problem that you need to resolve or they will help you make progress toward a bigger goal.)

Do you think finding your Essential Message can help? If yes, how and why?

D) Contact Information

Name:

Email:

Street 1:

Street 2:

City:

State:

AL AK AZ AR CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY

ZIP Code:

Website:

We will not share or sell your information, without asking your permission.

Please note:  You will automatically be subscribed to our valuable monthly (or so) newsletter when you fill in this form.