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Convert leads faster and easily articulate
what makes you unique compared to others in your field!
Hello Personal Transformation Professional,
If you've been in this business for a while, you have created
a successful structure to your business. You're speaking,
writing, holding workshops and serving your clients in all sorts
of ways. You are as successful as you are because you are
willing to be transparent, share your story and relate to your
potential clients when you speak to them. I'll bet your
personal appearances have a lot to do with the success you've
achieved as well.
When I look at the marketing elements for many successful
people like you,
I don't see the presence of the coach represented.
For years you've been able to go about your business
with word of mouth. You haven't really had to worry about
what was in your materials. All you had to do was make
sure you had materials and give your title. People
would sign up. It was easy. You could play it safe
in your marketing. It's a good thing you have a strong,
visible presence to pick up the slack!
This was fine, until now, in the development of the coaching
industry.
I would suggest that, as a whole, the industry has entered a new
phase.
There are so many coaches saying the same things, it's
becoming increasingly difficult to stand out. How many
people do you know who market themselves as a "Life Coach,"
"Business Coach," etc...? Just about every coach, right?
You need to inject more of yourself into your marketing.
You are following the advice, wording, and tips that
others have given you, but you're not looking at yourself to get
a marketing message that connects with your clients. You
need to own who you are in your business, in order for others to
trust that you can solve their problems.
In today's market,
People Buy From Those They Trust
It kills me when a client comes in who knows
what they want to do in their marketing, but has all of a sudden
noticed it’s not working the way it did. They’re frustrated.
They’ve been through 10 marketing courses in the last year, have
been in several masterminds, and less clients are coming through
the door. This kills me because I know these clients have been
successful in marketing their business, they’ve helped a lot of
people change their lives and less people are now being helped.
The world needs them and you!
Every marketing expert in the book can tell you
how to market your business until they’re blue in the face.
Clients fall off when they don’t get an overwhelming sense they
can trust you, especially when they know what you are trying to
get them to do (buy into something). I’m sure you’re trustworthy,
but is that really coming across in your marketing?
Creating trust doesn’t come
from a formula, blueprint, or positioning statement someone
else created for you.
You may not know how to access it, but your
heart & soul is the only place the answers can be found. There is
a limit to the amount of people who will buy into your marketing
just because it’s “good marketing.” Beyond that, there is a whole
world of people who want to work with you because of your unique
talents. They need to know and trust you first.
 Hi,
I'm Kristen Beireis, the Trust Marketing Expert for
personal transformation professionals. You see, I
spent years thinking the work I do is just work. I was
marketing the tasks I did and the concepts I taught. I had
all these little details that I knew were important to pay
attention to and I knew my work with clients on creating
marketing was special, too. I just didn't know why.
Finally it hit me. I wasn't marketing something that was
my specialty. I didn't have something to make me stand out
from the crowd. That's when I knew I needed to find the
one thing that was all mine. So, I signed up to go through this
very in depth and personal process called the Essential Message
and it worked!
This process opened my eyes. Everything I had ever done in
my business was about trust-building and no one was specializing
in that. As I look back on the details and concepts I've
always been a stickler about, it's now obvious that I have
always been focused on trust-building in marketing. In
fact, I know things that no one else teaches when it comes to
trust-building. Things that I do
automatically/subconsciously that I'm bringing into the light
and could share with the coaching community.
As I went through the Essential Message
process, I saw huge application in the coaching industry for
this kind of work. I also saw how having a message that's
authentic and innate to my clients would build a level of trust
in their marketing that just can't come from anywhere else.
Today, I am a certified Essential
Message Facilitator.
I believe this is
the foundation of building trust. Having that one thing
that you own and are an expert in gives people a reason to trust
you. If you walk and talk like everyone else in your field
then it will take a lot longer for that trust to build up.
I will help you develop a
marketing message that gets clients immediately interested in
what you have to offer.
You already know there is something unique you bring to the
table in your coaching. You can use that to your advantage
in a marketplace that's still generic. You will get a leg
up on everyone else who is still relying on their training or
the title of coach to bring in clients. You will find your
Essential Message and get the resources to be able to go
out into the world sharing it. All the while building
trust with your potential clients. There's more!
You also get:
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Your strongest, most
differentiating position in your market — the foundational
platform of your authentic brand.
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A positioning statement
that highlights your greatest advantage.
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A complete and compelling
first draft of your positioning copy that you can use on
your website home page or brochure.
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A conversational way to answer
the question, ‘what do you do?’ that engages people right
away and gets them wanting to learn more.
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Some people may also develop
new business names, services and taglines. |
Not convinced?
Find out how well your
marketing message is working for you and/or read what my
clients have to say and scroll down for more information.
 When
I started this process I didn’t like going to networking
meetings because I didn’t have the words to help me
effectively communicate what I do. I had worked with
several other marketing experts so I wasn’t sure if this
program was going to be any different. I signed up anyway
hoping to at least gain the confidence I needed to speak
about my business. I got way more than I bargained for!
Not only do I now have the skills to market myself
clearly, I’m clearer about who my ideal clients are.
I also have a new platform I’m integrating into my
business.
Randi Shuster, Life Coach
http://www.powerfulyou.ca |
 Kristen
drove to the core of what I do and kept me on track. In
the end I was surprised and excited to have a new message angle that gets to the
essence of what I really do AND differentiates me.
If you are confused about where you fit in the
marketplace, I highly recommend Kristen. She provides a
thorough process and a rich experience. Kristen has a
great presence with a bright, fantastic energy that keeps
this process fun and engaging. At the same time she has a
sharp level of listening for the core elements. It would
be difficult to run this process without that. She is
there to hold the container and interpret the messaging. Kristen
can help you get clarity around your message and get it
out into the world.
Mary Allen, America's Inner Peace Coach
http://www.lifecoachmary.com |
 I
have paid a lot of money for programs that were supposed
to give me clarity about my core message but I always
ended up shutting down because I got too stuck in my own
head. You gave me permission to “not get it wrong”. You
held such a light, fun and easy place that I was able to
stay out of my head this time. You also gave my
positioning statement zing and nailed down new phrases to
use in my marketing that had less jargon. I now have lots
of possibilities instead of the one thing I need to tell
everyone. Thank you for helping me find a message that
is really suited to my style and will be attractive in the
marketplace.
Jeanna Gabellini, Business Coach
http://www.masterpeacecoaching.com |
 Coming
into this, I was somewhat stagnant in my marketing
language and how I was projecting my business. I wasn’t
really sure if this was for real or if it was just one
more marketing guru pitching their thing. To my surprise,
I actually came away with immediate language that
inspired me. You pushed me to look deeper than I
would’ve ever been able to look on my own and you
stimulated my creativity. In your own fun and insightful
way, you got me thinking in new ways and you really helped
me get to what is meaningful for me in my business. I now
have new creative materials to use, I have more insight
into why I do what I do and, best of all, I have a clearer
understanding of what sets me apart from other marketing
coaches.
Robin Jones
http://www.successbecomesyou.com |
 Kristen,
thanks to our call, I now have a clearer message that will
help me talk with potential clients about my new line of
business. Instead of describing what I do in a generic
way, I now have a message that tells people not only what
I can do for them, but also how I am unique, the one
person best suited to help them reach their goals. Thank
you for introducing me to this new process!
Ann Kruse, JD, MSOD, Leadership Coach
http://www.annkruse.com
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Choose what fits for you.
In a group -
There is an 8-module (9 week) bootcamp that takes
you through the entire Essential Message approach in one 2 hour
session each week. The group is small at only 5-6 people.
I also offer a 5 week program for up to 10 coaches.
One-on-One -
If you would prefer to go through the process
with customized, individual guidance, the 8 module (10 session) one-on-one private option is for you. We will have more time to explore your
particular business and get to the real heart of your message.
There are two options for this individualized attention.
Option #1: You can choose to move
fast and work through the modules one week at a time. The fast-pace of this program
challenges you to be continually focused on your growth and what
you are learning through the process.
Option #2: The second option is
the slower option where we meet twice a month for 4 to 5 months.
Clients with busy schedules who need
to create time for the homework find this second option to be
very helpful.
Stand Out Strategy Session
- If you just want something to get you by for now, but don't
want to enroll in an entire program, I do offer a 90 minute
Stand Out
Strategy Session. In this session you will get a taste
of what this process can bring for you.
You have my personal guarantee that you
will be 100% satisfied with the results of this program. I
know you will start to experience a difference in the way you
talk about your business right away! If, by chance, you
are not completely satisfied at the end of our second session you may request a
full refund.
Let's get started!
Either fill in the
Marketing Message Audit or the form below and we'll schedule
a time to discuss the Essential Message programs further and get
to know each other. I am very excited to bring this
amazing work to the coaching industry. I look forward to
working with you.
Create a great day!
Trust Marketing Expert
and Certified Essential Message Facilitator
Coaches'
Marketing Source |
