Return to Coaches' Marketing Source

      
    


Do you stand out?  

Convert leads faster and easily articulate what makes you special compared to other coaches!

Hello Coach,

If you've been in this business for a while, you have created a successful structure to your business.  You're speaking, writing, holding workshops and serving your clients in all sorts of ways.  You are as successful as you are because you are willing to be transparent, share your story and relate to your potential clients when you speak to them.  I'll bet your personal appearances have a lot to do with the success you've achieved as well. 

When I look at the marketing elements for many successful people like you,

 

I don't see the presence of the coach represented. 
 

For years you've been able to go about your business with word of mouth.  You haven't really had to worry about what was in your materials.  All you had to do was make sure you had materials and give your title.  People would sign up.  It was easy.  You could play it safe in your marketing.  It's a good thing you have a strong, visible presence to pick up the slack!

This was fine, until now, in the development of the coaching industry. 

 

I would suggest that, as a whole, the industry has entered a new phase. 
 

There are so many coaches saying the same things, it's becoming increasingly difficult to stand out.  How many people do you know who market themselves as a "Life Coach," "Business Coach," etc...?  Just about every coach, right?  

You need to inject more of yourself into your marketing.  You are following the advice, wording, and tips that others have given you, but you're not looking at yourself to get a marketing message that connects with your clients.  You need to own who you are in your business, in order for others to trust that you can solve their problems. 

In today's market,

 You might risk having a harder time getting clients and getting the same results as you have in the past, if you don't step up now. 
 

Especially because helping clients identify with who you are as a coach is an extremely important part of your marketing.  That's why I incorporate trust-building strategies and processes into every piece of marketing we put into the world.

It's about making you as trustworthy and compelling on paper as you are in person. 

That's what I do for my clients.  By establishing that trust up front, before the first meeting, clients are much more willing to engage you as a coach.  They'll sign up faster and easier.  Not to mention the visibility you will gain online. 

Hi, I'm Kristen Beireis, the Trust Marketing Expert for personal transformation professionals.   You see, I spent years thinking the work I do is just work.  I was marketing the tasks I did and the concepts I taught.  I had all these little details that I knew were important to pay attention to and I knew my work with clients on creating marketing was special, too.  I just didn't know why.  Finally it hit me.  I wasn't marketing something that was my specialty.  I didn't have something to make me stand out from the crowd.  That's when I knew I needed to find the one thing that was all mine. So, I signed up to go through this very in depth and personal process called the Essential Message and it worked!

This process opened my eyes.  Everything I had ever done in my business was about trust-building and no one was specializing in that.  As I look back on the details and concepts I've always been a stickler about, it's now obvious that I have always been focused on trust-building in marketing.  In fact, I know things that no one else teaches when it comes to trust-building.  Things that I do automatically/subconsciously that I'm bringing into the light and could share with the coaching community.

As I went through the Essential Message process, I saw huge application in the coaching industry for this kind of work.  I also saw how having a message that's authentic and innate to my clients would build a level of trust in their marketing that just can't come from anywhere else. 

Today, I am certified in the Essential Message process.  I believe this is the foundation of building trust.  Having that one thing that you own and are an expert in gives people a reason to trust you.  If you walk and talk like everyone else in your field then it will take a lot longer for that trust to build up. 

I will help you develop a marketing message that gets clients immediately interested in what you have to offer. 
 

You already know there is something unique you bring to the table in your coaching.  You can use that to your advantage in a marketplace that's still generic.  You will get a leg up on everyone else who is still relying on their training or the title of coach to bring in clients.  You will find your Essential Message and get the resources to be able to go out into the world sharing it.  All the while building trust with your potential clients.  There's more!  You also get:

bullet Your strongest, most differentiating position in your market — the foundational platform of your authentic brand.
 
bullet A positioning statement that highlights your greatest advantage.
 
bullet A complete and compelling first draft of your positioning copy that you can use on your website home page or brochure.
 
bullet A conversational way to answer the question, ‘what do you do?’ that engages people right away and gets them wanting to learn more.
 
bullet Some people may also develop new business names, services and taglines.

 

 

When I started this process I didn’t like going to networking meetings because I didn’t have the words to help me effectively communicate what I do. I had worked with several other marketing experts so I wasn’t sure if this program was going to be any different. I signed up anyway hoping to at least gain the confidence I needed to speak about my business. I got way more than I bargained for! Not only do I now have the skills to market myself clearly, I’m clearer about who my ideal clients are.  I also have a new platform I’m integrating into my business.

Randi Shuster, Life Coach
http://www.powerfulyou.ca

 

Kristen drove to the core of what I do and kept me on track. In the end I was surprised and excited to have a new message angle that gets to the essence of what I really do AND differentiates me If you are confused about where you fit in the marketplace, I highly recommend Kristen. She provides a thorough process and a rich experience. Kristen has a great presence with a bright, fantastic energy that keeps this process fun and engaging. At the same time she has a sharp level of listening for the core elements. It would be difficult to run this process without that. She is there to hold the container and interpret the messaging.  Kristen can help you get clarity around your message and get it out into the world.

Mary Allen, America's Inner Peace Coach
http://www.lifecoachmary.com

 

I have paid a lot of money for programs that were supposed to give me clarity about my core message but I always ended up shutting down because I got too stuck in my own head. You gave me permission to “not get it wrong”. You held such a light, fun and easy place that I was able to stay out of my head this time. You also gave my positioning statement zing and nailed down new phrases to use in my marketing that had less jargon. I now have lots of possibilities instead of the one thing I need to tell everyone. Thank you for helping me find a message that is really suited to my style and will be attractive in the marketplace.

Jeanna Gabellini, Business Coach
http://www.masterpeacecoaching.com

 

Coming into this, I was somewhat stagnant in my marketing language and how I was projecting my business. I wasn’t really sure if this was for real or if it was just one more marketing guru pitching their thing. To my surprise, I actually came away with immediate language that inspired me. You pushed me to look deeper than I would’ve ever been able to look on my own and you stimulated my creativity. In your own fun and insightful way, you got me thinking in new ways and you really helped me get to what is meaningful for me in my business. I now have new creative materials to use, I have more insight into why I do what I do and, best of all, I have a clearer understanding of what sets me apart from other marketing coaches.

                                             Robin Jones
                                             http://www.successbecomesyou.com

 

Kristen, thanks to our call, I now have a clearer message that will help me talk with potential clients about my new line of business. Instead of describing what I do in a generic way, I now have a message that tells people not only what I can do for them, but also how I am unique, the one person best suited to help them reach their goals. Thank you for introducing me to this new process!

Ann Kruse, JD, MSOD, Leadership Coach
http://www.annkruse.com

 

Choose what fits for you.

In a group - This is an 8-module (9 week) bootcamp that takes you through the entire Essential Message approach in one 2 hour session each week.  The group is small at only 5-6 people.  This program is $1297 per group member (or 2 payments of $657.  First payment due a week before the group starts). Groups are forming for January now.

You must fill in and submit the Trust Audit below to register.
 

One-on-One - If you would prefer to go through the process with customized, individual guidance, the 8 module (9 session) one-on-one private option is for you.  We will have more time to explore your particular business and get to the real heart of your message.  There are two options for this individualized attention. 

Option #1:  You can choose to move fast and work through the modules one week at a time for $1897 (or 2 payments of $957).  The fast-pace of this program challenges you to be continually focused on your growth and what you are learning through the process. 

Option #2:  The second option is the slower option where we meet twice a month for 4 to 5 months at just $475 a month.  Coaches with busy schedules who need to create time for the homework find this second option to be very helpful. 

Sign up today!  You must fill in and submit the Trust Audit below to register.

BONUS: Signing up for an Essential Message program entitles you to a discount on other trust-building services, should you want our help integrating this new message into your existing marketing.

You have my personal guarantee that you will be 100% satisfied with the results of this program.  I know you will start to experience a difference in the way you talk about your business right away!  If, by chance, you are not completely satisfied after 2 sessions you may request a full refund. 

 

Let's get started!

Just fill in the Trust Audit below and we'll schedule a time to discuss the Essential Message programs further and get to know each other.  I am very excited to bring this amazing work to the coaching industry.  I look forward to working with you.

Create a great day!

Trust Marketing Expert
and Certified Essential Message Consoachant

Coaches' Marketing Source

 
Copyright ©2010 Coaches' Marketing Source.  All rights reserved.     Bookmark and Share
Contact Us     Read Our Blog